New title Sequence

Initially the image used for the cloud sequence was a slightly dark so I replaced it with an image that had richer tones of blue and is brighter.

For the typographic elements I chose to eliminate the embossed effect and the decorative brackets. I chose to eliminate these elements to create a more subtle environment for the type, because at first all the elements combined created a clumsy sense. The Font is a serif with a slight shadow effect to highlight the text against the background because the font color tends to blend in with the occasional passing cloud.

The transitions between the text in the original movie sequence was a good idea, creating the notion of movement, but with a slower tempo within the cloud sequence and the changes to the text I have created, the text would be more legible.

In this case following the rules for typography and limiting one’s font choice to no more than 3 is a wise idea. I eliminated the 5 font choices used and limited myself to 2; one serif and another sans serif.

The space between texts was also an important element to consider when placing the elements on stage.

For the “administrative team” slide, the font choice was a bit boring; I softened it up with the American typeface and added a simple line to visually break up the chunk of text. Fist I did the layout without the line and the font color in white to make the text stand out but then realized the black on white contrast was a little too harsh and pulled out one of the golden shades from the original movie, but slightly lightened. A simple fading effect as a transitioning between each slide would be enough.

For the “I am grateful...” and the “In loving memory slides” I used the type itself to create decorative elements, instead of the unattractive curly brackets. By changing the transparency in the text elements, over sizing other text elements “&” and placing them behind the primary text, this creates a more visual and legible effect.

Both Title Sequences

The two films I have compared are clearly on two sides of the Movie industries spectrum.

These are the opening title sequences to the film’s I have chosen to analyze. The first movie sequence is Disney’s Monster’s Inc. followed by the foreign film title

Title sequence: Bad Integration

After examining many poorly integrated film sequences from various countries, such as Cuban cinema, African Cinema and Asian Cinema; I have chosen to explore a title sequence from the Bollywood film industry, which is the second dominating film industry in the world. The 2004 movie “Mujhse Shaadi Karogi" is placed in the comedy/Romance genre and was directed by David Dhawan, and produced by Sajid Nadiadwala.

The film is somewhat of a low budget production as demonstrated in the opening sequence, as demonstrated with the way the licensing agreement is shown.

First the Licensing agreement appears, and then some additional information such as the special thanks…then a list of the administrative team. At this point, which is about 20 seconds in, 4 different images have appeared and 4 font choices have already been used and none of them have anytime of similarities in relation to one another. This is all done before the NG entertainment is shown.

The conceptual idea for the opening title sequence is a good notion; it’s basically the notion of falling through the layers of our planet. The Camera gradually moves in from outer space, through the clouds and then stops on the ground, creating movement. The typographic layout also follows the same pattern of movement, which is usually a positive association, but in this case I found that the text was moving too fast creating somewhat of a nauseating sentiment.
The typographic layout is interesting..

The title appears in a green color, which has the appearance of Photoshop’s embossed effects all over it! The transition from the English to the Hindi title was nicely done with a simple wipe across effect.

Then the background score is shown flying towards the viewer bordered with curly brackets. The font color stands out nicely in a golden yellow, but it is my opinion that the embossed effect to the type is a little much combined with the text flying at a high temp pace towards the screen one after another. This makes the text difficult to read. Hence the reason I would probably slow down the tempo or find another way to transition the text.

The background score was highly suited to correspond with the conceptual idea of the earth, cloud, movement theme. It was created a scene of movement while keeping the scene expressive.

Film Analysis

Strong example:

Animated film; “Monsters Inc.”

Walt Disney studio’s in collaboration with PIXAR animation integrated very dynamic design elements into the work. This film is an example of a title sequence that strongly integrates into and supports the work it prefaces. The target audience consists of young children and adolescents under the age of 14. With the use of its jazzy cheerful musical content and the colorful cleverly design scheme it was one of the years (2002) successful animated films.

It integrates what the film is about within the typeface and background elements in the title sequence. The very fist visual we are shown with type is the “Walt Disney Pictures Presents...” this is introduced with the use of doors being shuffled around like a deck of cards then shuffle out and opening up to find the type inside. The “Presents” is written by a monsters hand coming out of the door, the text is taken off the screen by another monster’s hand clearing it from a closet door. Part of the theme of the movie, is monsters hiding in little children’s closet doors.

The second major text introduced is “A Pixar animation studio film” the font face for this is done in another playful serif font using line thickness and subtle color to emphasize the text. This text transition is done by monsters eating up the text then disappearing behind closet doors.

The title is introduced within closet doors, but unordered, then falling out of the doors they are placed in order on the blank black screen as the type face is changed to a bolder sans serif font and the color is changed to a strong blue as well. The “M” in monsters is then manipulated to include the eye of one monster.

Finally the title sequence fades out through a huge closet door as the actual film scene commences.

Documentation for Interpretations of the Poem

In my brain-storming period I wanted to blur out some of the type so that the feeling of uncertainty would come across. I also wanted to do something on brail, but then realized it would defeat the purpose of the exercise, working with recognizable fonts.

My interpretation of what the poem I generally exudes is as such; The general tone of the poem is gloomy overall, the notion of looking for something, searching, uncertainty being, repetition is extremely present throughout the stanzas.

Interpretation 1:

For my First interpretation of Jason’s poem I decided to use the 8.5” by 14 layout.

All the pieces of the interpretations are meant to be view as print based objects.

For the final product of interpretation 1, I chose to print this on a slightly texture Ivory color paper. Initially I tried to print it on a slightly glossy white surface, but it did not visually look as good as the tinted ivory paper.

There are two-type face that is being used Monotype Corsiva and Stencil. These two fonts are completely contrasting each other and that was one of the main reasons I chose to use them.

There are 3 main layers to the document; the basic break down goes as such:

• Layer 1: I slightly lightened the opacity of the entire poem to portray the notion of being unclear, lost, slightly faded out much like his dream.

• Layer 2: I used the Monotype Corsiva font, which is very script like and soft (dreamlike) unlike the fist half of the poem, which is somewhat dark, hence the reason I left the font color as black.

The alignment in each stanza varies, in the second and seventh paragraph everything is right aligned to give the overall work some balance it also emphasizes on the repetition of the last word in each paragraph being somewhat similar.

The positioning of the paragraphs on the page gives it a sense of movement and swaying sensation (relating back to the poem).

The first letter of each stanza is enlarged for a aesthetic purpose: note( I probably should have fixed the letting between certain letters, or alternatively used drop o caps, did not notice until after printing)

• Layer 3: I placed the title of the poem on this layer using the “Stencil” typeface. The title is broken up and placed between the stanzas so that you would have to almost search for it as thou it were lost, confused in need of being found.

Interpretation 2:

I think out of all the 3 works this one turned out the most interesting when it was printed on transparency and placed on top of each other as a finial product.

Breakdown:

Font choice, Bookman Old Style, Bold and Italic

I chose to work with one font for this interpretation in various ways in order to give it dimension; it also appeared visually like I used multiple fonts. Repetition was widely

used in creating this work, by altering the positions of the 3 basic stanza formats I applied on the first page though out the whole document.

The alignments was differed to create shape, justifying the text created blocks while using the other alignments not only created shapes with the text itself but created shapes within the white space.

Interpretation 3:

For my third interpretation I explored the notion of repetition once again. This time it was more literal, I took the stanza that mainly used throughout the work, and placed on the page according to the white space that needed o be occupied. Played with the opacity, relating the first and third together and the second and fourth. Specific words were pulled out and emphasized. The fonts were alternated between the two types that were used on the emphasized words.

Font choices:
Wide latin bold, Wide latin and Times new roman

The reasons for these choices were due to the string contrast between these font types. Times new roman is a commonly used serif font that brings simplicity to the work, while wide latin brings the feeling of playfulness to the work with its round bubbly style.

Interpretations Of Poem

Interpretation 1

1 page layout 8.5" by 14"

Interpretation 2

3 page layout 11" by 8.5"

Interpretation 3

1 page layout 8.5" by 11"