Title sequence: Bad Integration

After examining many poorly integrated film sequences from various countries, such as Cuban cinema, African Cinema and Asian Cinema; I have chosen to explore a title sequence from the Bollywood film industry, which is the second dominating film industry in the world. The 2004 movie “Mujhse Shaadi Karogi" is placed in the comedy/Romance genre and was directed by David Dhawan, and produced by Sajid Nadiadwala.

The film is somewhat of a low budget production as demonstrated in the opening sequence, as demonstrated with the way the licensing agreement is shown.

First the Licensing agreement appears, and then some additional information such as the special thanks…then a list of the administrative team. At this point, which is about 20 seconds in, 4 different images have appeared and 4 font choices have already been used and none of them have anytime of similarities in relation to one another. This is all done before the NG entertainment is shown.

The conceptual idea for the opening title sequence is a good notion; it’s basically the notion of falling through the layers of our planet. The Camera gradually moves in from outer space, through the clouds and then stops on the ground, creating movement. The typographic layout also follows the same pattern of movement, which is usually a positive association, but in this case I found that the text was moving too fast creating somewhat of a nauseating sentiment.
The typographic layout is interesting..

The title appears in a green color, which has the appearance of Photoshop’s embossed effects all over it! The transition from the English to the Hindi title was nicely done with a simple wipe across effect.

Then the background score is shown flying towards the viewer bordered with curly brackets. The font color stands out nicely in a golden yellow, but it is my opinion that the embossed effect to the type is a little much combined with the text flying at a high temp pace towards the screen one after another. This makes the text difficult to read. Hence the reason I would probably slow down the tempo or find another way to transition the text.

The background score was highly suited to correspond with the conceptual idea of the earth, cloud, movement theme. It was created a scene of movement while keeping the scene expressive.