Film Analysis

Strong example:

Animated film; “Monsters Inc.”

Walt Disney studio’s in collaboration with PIXAR animation integrated very dynamic design elements into the work. This film is an example of a title sequence that strongly integrates into and supports the work it prefaces. The target audience consists of young children and adolescents under the age of 14. With the use of its jazzy cheerful musical content and the colorful cleverly design scheme it was one of the years (2002) successful animated films.

It integrates what the film is about within the typeface and background elements in the title sequence. The very fist visual we are shown with type is the “Walt Disney Pictures Presents...” this is introduced with the use of doors being shuffled around like a deck of cards then shuffle out and opening up to find the type inside. The “Presents” is written by a monsters hand coming out of the door, the text is taken off the screen by another monster’s hand clearing it from a closet door. Part of the theme of the movie, is monsters hiding in little children’s closet doors.

The second major text introduced is “A Pixar animation studio film” the font face for this is done in another playful serif font using line thickness and subtle color to emphasize the text. This text transition is done by monsters eating up the text then disappearing behind closet doors.

The title is introduced within closet doors, but unordered, then falling out of the doors they are placed in order on the blank black screen as the type face is changed to a bolder sans serif font and the color is changed to a strong blue as well. The “M” in monsters is then manipulated to include the eye of one monster.

Finally the title sequence fades out through a huge closet door as the actual film scene commences.